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Titanium Jewelry for Men and Women Interview

By Interviewer at 01/09/08 08:59
Name of your website?

Titanium Jewelry for Men and Women

Your name?

John Cussons

Your Location (city, etc)

Oakville

Please give us a short summary of your website?

Titanium Jewelry for Men and Women is a focused online destination for all things jewelry made from Titanium. Bracelets and rings being the number one and two most sought after items.

What inspired you to launch your own website?

After successfully selling Forza Tesori titanium bracelets through online classifieds and mall type e-stores, I decided to take my business to the next level and get on the web full fledged with my own web site.

How did you decide on a name for your website?

Titanium Jewelry for Men and Women came about after a steep learning curve on search engine optimization. The idea being to capture the words consumers would likely 'Google' to find bracelets and jewelry made from titanium and rank as high as possible with the search engines. The optimal goal to be on the 1st page of a search!

What makes it different from other, similar offerings?

My site features Forza Tesori titanium bracelets at extremely competitive prices but also directs you to other brands of titanium bracelets as well as titanium rings, watches, wedding bands, necklaces, earrings, cuff links, money clips, eye wear, sun glasses and dog tags. (Dog tags?) My quest is to find and offer the most extensive resource for titanium jewelry in one location.

What has been your biggest challenge?

My biggest challenge is constant, how to market on the internet! It is not easy but it is fun as the learning curve is almost vertical. Nothing remains static on the web so keeping abreast of the latest and greatest and adapting and implementing is a daily challenge.

What method has been most successful for promoting your website?

Believe it or not, old fashion 'Word of Mouth' advertising. Forza Tesori is synonymous with quality and sells itself. Of course answering a few questions like I am doing here helps a lot too :)

Why did you decide to feature Forza Tesori designer titanium bracelets?

My first Forza Tesori bracelet was The Iron Cross. A beautiful work of art that has given me pleasure for years now. I have never owned a piece of jewelry that has brought so much attention; everyone loved it and wanted to know where they could get one. The light bulb went off and I became a reseller and all those admirers are now my satisfied customers.

What is your website address?

Titanium Jewelry for Men and Women

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